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Martin van Roekel took over as CEO of BDO International Limited on 1 October 2011.

CEO INSIGHTS is a forum for online conversations about the accountancy industry in general, including accountancy around the world, standards and regulation and high growth markets


Martin van Roekel is the global CEO of BDO. BDO is an international network of independent member firms that provides advisory services in 138 countries, with 54,933 people working out of 1,202 offices worldwide.  Martin is based in the Netherlands and has over 30 years’ experience in the accountancy profession.

Martin van Roekel - CEO INSIGHTS

CEO Blog


By Julian Frost, leader of BDO's Global Technology Team 

In this latest blog post, leader of BDO's Global Technology Team ,Julian Frost discusses the impact of Alibaba’s mega float on the global technology sector.

In the days and weeks leading up to the Alibaba flotation, the sector held its collective breath, waiting to see how the market would react. This meant something of a pause on deal activity, but now the dust has settled on the deal, has the way been laid open for a rush of listings, mergers and acquisitions?
BDO’s latest TECHtalk report examines the health of the tech sector in the months after the float. It provides the most comprehensive analysis to date of the Alibaba Effect; its impact on the markets in Q4 2014 and what it means for the global tech playing field in early 2015.
The IPO floodgates failed to open

Immediately following the flotation the market cooled as companies delayed their listings for fear of interest being detracted by the megadeal, and also to see how the market would react.  This has meant IPO activity is currently down 25% year-on-year.  With the dust having settled on the Alibaba deal and it being deemed a success, many expected a resurgence in tech IPOs – many of which didn’t materialize because of macroeconomic uncertainty, volatility in the markets and political instability.

However, it’s not all doom and gloom. We’ve seen a much-needed festive flurry of deals lined up in December and we predict the year end figure will only show a 14% slide compared to 2013. This pre-Christmas pipeline of activity looks promising, and will hopefully stem the December drought we’ve seen so far, with only 20 IPOs announced this month, compared with 28 in December 2013.

Has the ripple effect brought any benefits?

Despite this constrained deal activity, we have seen some evidence of an Alibaba boost in some tech subsectors – in particular in application software. There have been 56 IPOs in this subsector already over the course of the year – and, given there were 61 in total in 2013, we expect this total to be surpassed within the closing weeks of 2014.

2015 should be a more positive year for IPOs as a whole, as a number of companies, which delayed their 2014 flotations against a backdrop of market volatility, look to make a means in the New Year. The highest profile of these is cloud storage vendor The Box - due to float in October, it has now delayed until 2015 – certainly one I’ll be watching with interest.

Tide of M&A growth also held back… but not for long

In a similar story to IPOs, a combination of macroeconomic uncertainty and Alibaba-induced caution has meant that 2014 has been a poor year for numbers of tech M&As. With investors’ eyes on how Alibaba would perform, Chinese venture capital fundraising plummeted to $403million in Q3, a fraction of the $3.78billion raised in Q2.

As of mid-December, 1910 deals have been completed this year, compared to 2139 in 2013. Although numbers of deals are down, the value of the M&As hit $2.66bn for the first three quarters of 2014 – a 60% increase on the same period in 2013.

Looking ahead to next year, we predict that tech M&As will have a brighter 2015. Individual subsector hot spots have been prominent in driving M&As in Q4 and we expect this to continue into Q1 2015. Chief amongst these in the final quarter of the year has been FinTech – the tech payments sector is coming to the fore with Apple launching Apple Pay in November. In addition, Proxama acquired Aconite Technology Ltd, an EMV enablement and smart product management software provider which is likely to kick-start a number of similar acquisitions.
Riding the wave: The watch-out for tech firms

As we reach the end of the year, it’s clear that the Alibaba Effect hasn’t been as positive as many hoped in sparking new tech deals. In fact, many companies have found themselves in unchartered waters with caution sweeping the markets and macroeconomic uncertainty compounding uneasiness. A successful flotation in the Alibaba aftermath hasn’t been as easy as saying ‘open sesame’.
Many factors come into play here but it’s clear there’s been a lag in the wake of the mega-flotation as some firms have either held back their deals or preferred to secure new backing to remain private. At BDO, we are hopeful for a more positive 2015, but while the overall outlook remains unclear, careful consideration is as important as ever.

Against the backdrop of BDO’s recently announced 2013 – 2014 results, Martin explains why he is extending his tenure for three more years and how this past twelve months provides a new platform for growth.

In my previous blog post I briefly mentioned that the BDO Global Board had asked me to extend my tenure as CEO of BDO for three more years. To expand a little on this, suffice to say that I was extremely pleased to accept the offer. The reason for this is simple – I really enjoy the role and my job. Right now there is a tremendous spirit in the network. All our firms are pulling together to achieve joint goals and this, combined with our continuing  investment in a series of successful mergers and acquisitions, is creating real momentum. It’s this momentum which makes me confident that in the years to come we will be not just the leader, but the one true powerhouse in the mid-tier of our profession.

This confidence is borne out by our annual results, that were announced last week. For those who have not seen them, let me quickly recap:

We announced a total combined fee income for the year ended 30 September 2014 of US$ 7.02bn / €5.17bn – an 8.81% increase year on year in US dollars.
The BDO network now comprises 110 member firms. Including our firms’ exclusive alliances, BDO has 1,328 offices in 151 territories and just under 60,000 partners and staff worldwide. Our people numbers represent an increase of 5.4% compared to 2013.

It’s been a very good year, these results will, I believe, ensure our future success because the stronger we are, the more power we have to grow further. Here is some context on our successful last twelve months - as I see it, BDO’s growth can largely be attributed to three factors:

1. The scale and breadth of our ongoing merger programme, designed to ensure the network leads the consolidation of the mid-tier
2. Organic growth across the board - best exemplified in the US and China
3. New firms joining BDO in Fiji, Réunion Island, Bangladesh, Papua New Guinea and Sierra Leone, and a number of firms enlarging their territories, adding Laos (Malaysia), Afghanistan (Pakistan) and the Maldives (Sri Lanka)

I’d like to take this opportunity to highlight some of our most significant mergers from the past year.
Our US firm completed four acquisitions, including the key addition of Top 100 firm Alpern Rosenthal in Pittsburgh and two additions in the important Texas market. BDO Canada undertook six mergers, bringing more than CAD 20 million to the firm, and it expects to remain active on the merger front into 2015 and beyond.

In Asia Pacific, the four mergers realised  by BDO China in the past year puts the firm in a good position to take advantage of Chinese economic reform and build on this year’s 16% revenue growth.

In Europe, the acquisition of seven firms in Norway added another €10 million to the firm’s annual turnover, strengthening its position as a firm in the same bracket as the country’s big four. BDO Turkey acquired IK, headquartered in Ankara and with strategic access to the public sector market.

In South Africa, mergers with leading firm CAP Chartered Accountants and restructuring firm UNLEASH were realised and 1 January 2015 will see the conclusion of the firm’s merger with RW Irish-Alliott Inc, providing a full suite of business support services. Meanwhile in the Middle East, BDO Jordan is now one of the five largest firms in the country as a result of their merger with Abbasi & Co.

Other firm successes worth noting included the former RSM correspondent firm joining BDO in Bangladesh, adding 100 partners and staff in a key export market in which BDO is one of only two of the large six networks represented across all service lines. The UK firm, meanwhile, showed a 27% increase in turnover in its first full year since their merger with PKF.

All this positive activity means that we were absolutely correct with our original analysis that accountancy’s mid-tier is on a consolidation course. The large firm accounting market has been consolidating for some years, driven by the requirements of midsize and large global clients – and the mid-tier of our profession is evidently now on a parallel path. Mid-market companies pursuing growth markets are not always best served by the biggest networks, which focus on the very largest companies – and as I said in a number of press interviews last week,  it’s becoming increasingly clear that the best fit for such entities are mid-tier advisers with a truly global footprint, an efficient infrastructure and proven capabilities.

Consolidation is inevitable. BDO’s sustained growth gives us the momentum and power to lead the consolidation of the mid-tier and continue our cycle of expansion.

With another three years as CEO to look forward to, can I say where will we be in 2018? I believe so - I predict that by that time, only two or three substantial mid-tier networks with a global presence will be left standing. And I, for one, am looking forward to continuing our impressive journey of growth.
24 November 2014
In this  CEO Insights blog, Martin reflects on his recent trip to Shanghai, the location for BDO’s 2014 Biennial Conference – the network’s first to be held in the Asia Pacific region. The event saw over 450 BDO partners from around the world come together to share their knowledge and expertise and to discuss in particular how to work together as one, in pursuit of BDO’s ambitious five year strategy. 

Last week, media around the world turned its attention to China as President Obama visited the country on a landmark trip to meet with his Chinese counterpart Xi Jinping at the APEC Summit in Beijing.  For many, Obama’s first visit since 2009 signalled a major milestone for both leaders, with the hot topics of the global economy, climate change and cyber security all on the agenda.Just a few weeks earlier, I too was in China for the BDO Biennial Shanghai 2014. As with all BDO conferences, the occasion provided a unique opportunity for our partners from around the world to meet and discuss international and national business issues, focusing on the successful delivery of our Strategic Ambition 2014-2019.

Shanghai struck me as a very fitting venue for such an important event in our network calendar.  It is the largest and most developed city in mainland China, with a population of 23 million. The city has been a major administrative, shipping and trading centre for centuries and the historical buildings lining the Bund clearly display the city’s colonial inheritance. Nowadays it’s an increasingly popular destination for businesses and is an increasingly prominent player in China’s economic reform.  It seemed therefore more than appropriate to host the Biennial here, a meeting where we would make strides towards our 2019 goal, as the anniversary of our network’s 50th year drew to a close.

Whenever BDO partners gather, the fantastic culture, ambition and expertise we hold within our network never fails to impress me – it is something I’m particularly proud of.  For all these reasons, and more, I was delighted to announce in Shanghai that my tenure as CEO of the international BDO network is to be extended for a further three years. I’d therefore like to share here some thoughts on my time thus far, as well as my ambitions for the coming years.

As the economic environment has evolved in recent years, so too has our network. We have increased our presence in the emerging markets that we know are central to our clients’ growth strategies, and this is something that will continue to be a priority. As more and more ambitious businesses look to exploit growth opportunities around the world, we are actively supporting the territorial expansion of stronger BDO Member Firms into the emerging economies – not merely to increase our geographic footprint, but to allow us to offer an even greater depth of service, strong local expertise, greater consistency - and the ability to further influence our ambitions. In China, for example, the BDO firm has been ranked number 4 by the CICPA (Chinese Institute of Certified Public Accountants), above two of the four largest global accounting networks. Significantly, BDO is also now represented in all 10 ASEAN countries.

In such a changing external environment, our clients across the world are increasingly demanding new advisory services and specific sector expertise, particularly in these new and emerging markets. I’m very proud that the quality of our audit work continues to be a driver for growth, as market reforms are creating opportunities for forward-thinking professional services firms to provide a range of services to non-audit clients. Through a series of creative workshops at the Shanghai Biennial, we identified a number of innovative ways to respond to the changing demands of our clients.  We agreed the manner in which the next 4 years will see us continuing to expand our service offering by placing renewed focus on the growth of our Advisory, Business Services & Outsourcing (BSO) and Tax services. All of our efforts are, as always, focused on delivering an exceptional service to our clients around the world.

While participating in these sessions, I was made aware once again that we are truly a network of equals, in a manner in which I believe is unique to BDO.  Because all BDO firms have a say in our future, they have all opted to benefit from our strong brand and all are committed to delivering quality services at the highest level. I’m sure that it’s this culture, combined with our infrastructure, insights and reach, that is causing more and more firms to be attracted to the BDO network.  It’s been a challenging few years for all in professional services, particularly in the wake of the global financial crisis, but we’ve seen our network go from strength to strength, not only in terms of organic growth,  but driven through effective and consistent merger activity.  It’s been fantastic to see new firms join our firms from Norway to New Zealand, and from Papa New Guinea to French Polynesia. When they join BDO, they are joining us on our journey to lead the mid-tier of our profession.

Looking ahead, it’s clear to me that at BDO we have not just the ambition, but – crucially - the opportunity to fundamentally change the circumstances in which we operate. Driven by our own aspirations, our clients’ needs and an unyielding focus on delivering exceptional client service, we’re working collaboratively across the world and are consistently innovative. Deliberately, measurably and consistently, we are becoming a much larger BDO, and we are being seen as the only viable choice for both our clients whose companies are looking to grow, and for firms in other networks that are seeking new affiliations.

It is my firm ambition that, by 2019, we will be not just the leader, but the one true powerhouse of the mid-tier – a major player on the global stage of our profession.  I look forward to sharing more of our progress with you.
By John Wonfor, Global Head of Tax, BDO

In this CEO Insights Blog, BDO’s Global Head of Tax, John Wonfor discusses the OECD’s latest move to tackle aggressive international tax strategies, and the implications for multinational businesses around the world.
This week, The Organisation for Economic Cooperation and Development (OECD) released its first recommendations for combating international tax avoidance. The announcement, which forms part of its Base Erosion and Profit Sharing (BEPS) initiative, marks a major change to the global tax and transfer pricing landscape and will have an impact on multinational enterprises worldwide.

The recommendations are the result of consultations with both OECD and non-OECD countries and are focused on 15 specific action points. Said recommendations are designed to achieve three things. Firstly, they focus on achieving a greater coherence of international tax principles among countries targeting specific perceived abuses that are often part of an international business’ tax planning arrangements.  Secondly, they aim to ensure that the reporting of profit for tax purposes is consistent with the economic activity that generates that profit.  And finally, they are set to give greater transparency between international businesses and tax authorities around the globe with respect to organisations’ global businesses and tax positions.

These recommendations will impact how countries around the world develop their tax policies relating to international business activities for the next several years. Multinationals need to take note. But what does the detail behind the documentation really mean and what are the practical implications for international businesses?

Arguably one of the most significant recommendations is focused on Transfer Pricing Documentation and Country-by-Country Reporting (CbCR).  It requires multinationals to disclose information at a country-by-country level on key business metrics – and will send companies a wake-up call to risk assess their global tax and transfer pricing policies.

This greater transparency will give tax authorities an important risk assessment tool for them to better determine whether the taxable profits declared in different countries by international businesses properly reflect their real economic activity and substance in those countries.  However, the implications for businesses are likely to be much more complex – and below, I’d like to explain what I mean.

It means that one size no longer fits all.  Multinationals will need to provide significantly more transactional data on a market by market basis, meaning they will need to adopt a tailored approach, grounded in the intricate knowledge of each and every country in which they operate.  Not only that, it is also likely that businesses will be required to report more regularly: in some cases they will need to prepare a clear statement on an annual basis.

At the same time, businesses around the globe want certainty with respect to their tax positions.  This helps them to properly manage their tax expenses globally - one of the most significant expenses on their income statement. However, the scope and speed at which countries adopt these recommendations cannot be guaranteed.  It is more than likely that individual countries may choose to implement all, some or none of the OECD recommendations, or will implement them at a different pace.  This could create even more inconsistencies in how countries deal with tax matters across the world.

As a result, there is a real risk for international businesses that the tax environment will become even more turbulent in the years to come. There is no doubt that multinational companies will need increasing support and guidance to navigate these changes.

In order to shed further light on the documentation and the implications for businesses, our BDO tax experts around the world will be hosting a webinar on 2 October at 15.00 GMT / 16.00 CET. We will explain the changes and set out recommended best practice in anticipation of their implementation.  If you’d like to join us or would like to find out more, visit here.